打架成本警示牌
中国人的钱不好赚了!BBA上半年少赚近120亿:在华销量大降_我的网站

一 | 8月26日消息,2026年上半年,奔驰、宝马、奥迪三大德系豪华品牌营收数据集体下跌。财报显示,三家企业净利润合计减少15.35亿欧元(折合人民币约120亿元),过往轻松赚钱的时代已经一去不返。 Ankara, Oct 15 (UNI) The death toll from the explosion at a coal mine in northern Turkey has risen to 28, Turkish Health Minister Fahrettin Koca said.
Earlier on Friday, authorities said that 25 people have died in the explosion at the Amasra Muessese Mudurlugu mine.
"Two more people have died, the death toll from the explosion at the coal mine has reached 28," Koca was quoted as saying by TRT Haber TV channel.
The broadcaster reported that 11 people are currently in hospital.
The explosion took place on Friday at the Amasra Muessese Mudurlugu mine. According to Haber, there were 115 workers underground, at a depth of 300 meters (984 feet), when the explosion occurred. Some workers have been evacuated. Local authorities said that some 49 people were trapped underground due to the explosion.
UNI/SPUTNIK GNK。
具体来看,奔驰依靠较强的定价能力稳住毛利率,上半年营收636.63亿欧元,同比下滑4.1%,净利润25.19亿欧元,小幅下跌6.3%。
宝马全球销量表现尚可,但利润滑坡最为突出,营收622.66亿欧元,同比下降7.9%,毛利率回落至13.5%,净利润大跌28.5%。

二 | 奥迪营收约291.77亿欧元,同比下滑10.4%,净利润同比下降16.6%,是三者营收规模最低的一家。

三 | 中国市场是压力的集中地。上半年BBA在国内合计少卖了超20万辆新车。其中,奔驰在华交付21.02万辆,同比大跌28.3%;宝马售出26.20万辆,同比下滑20.4%;奥迪交付23.30万辆,同比下降19%。 得益于欧美市场的增长,宝马依靠海外增量缓冲国内的颓势,但区域市场的增长已经难以掩盖盈利能力的衰败。如今奔驰乘用车利润率4%,宝马汽车业务息税前利润率仅2.3%,奥迪为3.8%,对比过去普遍8%以上的水平,卖车主业利润被大幅压缩。 值得留意的是,三大车企不少利润已经不再来自整车制造。宝马二季度金融服务板块盈利已经超过造车业务,奔驰金融业务收益同样超过乘用车板块,奥迪利润提升也源于成本拨备调整,并非车辆销售带来的增长。

四 | 面对困局,三家企业走出不同的自救路线。奔驰主动压缩各项成本,收缩燃油业务,资源倾斜高端电动车型;奥迪推进工厂产能调整,选择和国内企业合作补齐智能化短板;宝马依托海外基本盘,持续押注新一代纯电平台。 不过目前来看,电动化产品还没能完全填补燃油车下滑留下的缺口,BBA的转型依旧任重道远。

五 |
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Published on:14:52:11
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